Innovate Your Marketing
When was the last time you took a serious look at the effectiveness of your current marketing programs and assets?
What is the percentage mix between traditional or offline marketing methods versus your online/digital marketing?
Are you able to accurately measure the effectiveness of your current marketing spend?
What does "innovate your marketing" mean to you?
When I pose these questions to prospective clients, it invokes amazing conversations. Many people we meet with have tried a large variety of traditional and online marketing methods, only to be met with confusion and disappointment from previously failed campaigns.
How can you improve your marketing to be successful?
Marketing is really just communicating with your ideal buyers to help them understand if your product or service will solve their current problem or challenge. How you do this can vary.
Changing Your Marketing Focus
What if you could bring simple and effective innovation to your marketing within the next 30 days?
Often, the solution is to simplify the quantity and types of marketing methods you have deployed. In order to widen your gains, you must narrow your focus. It might seem to you like counterintuitive advice, but it is a proven process that our clients have seen great success from employing.
The Business Dictionary states the definition of innovation to be:
“The process of translating an idea or invention into a good or service that creates value or for which customers will pay.”
How do you start the process to innovate your marketing?
Who Is Your Buyer?
We use the term “buyer” to denote someone who commits to purchasing your product or service.
We will help you get them to cross over from being an interested prospect to becoming invested in you and your business.
You may call your buyers:
Turn Content Into Buyers
Here at Samurai Innovation, we developed a way to innovate your marketing by turning your content or intellectual property into buyers.
Too many times, people forget that at some point, you must ask for the sale and turn a prospect into a buyer.
When your buyer has your product or service working for them, that’s when you can make the biggest impact on their life. It’s here that your business serves your buyer at the highest level.
From working with our brilliant clients, we know that translating what you do into marketing speak can be a mentally exhausting or time consuming challenge. It helps to have an outside person evaluate how you do things in your business. This is part of our process.
We have developed a keen ability to walk into your business and see it as your buyer would see it.
We pair that with understanding all the ways that you undertake to make your product or deliver your service. We transform what seems like common sense into unique and attractive benefits that your buyer is looking to receive.
Have you ever said something like this?
“Everybody in our business or industry does it that way”
“That’s how you make an X thing, everyone knows that”
“We do all these extra things for clients as part of our service. Our competitor never does this”
“Our difference is that our team is better trained”
“Customers only care about price”
“We care more than the next guy”
These statements are starting clues to capturing the attention of your next buyer. Our process will go deep into translating statements like these into actionable marketing assets and processes that will educate, inform, inspire and convince a prospect to turn into your next buyer.
We Speak the Language of Google
Speaking Google’s language has been over a decade long exploration for us. Google, Bing and other search engines are ever-evolving.
Keeping pace with them requires consistent study and practice.
The bad news for you is that you don't have time to learn how to understand how to make Google work for you.
The good news is that we DO speak the language of Google and search engines. We don’t limit this understanding to Search Engine Optimization (SEO) methods only, because turning your content into a buyer involves more than SEO.
It requires a comprehensive digital strategy that understands how we can make you and your business stand out against your top competition in the search results. A great digital strategy communicates what’s unique and valuable about you or your business to the person searching for your solution to their problem.
This is our starting point to innovate your marketing efforts into a tangible and measurable program.
How We Turn Your Content Into Buyers?
We have many steps as to how we innovate your marketing by turning your content or intellectual property into new buyers.
Here is a glimpse into the framework that we would start to use in order to help you innovate your marketing and turn your content into more buyers.
We interview the essential people who are responsible to create, produce and deliver your product or service so that we can understand how your business is unique in the market.
We filter your current processes and systems through the Buyer’s Viewpoint to determine how we can improve your marketing assets.
We collaborate to decide which area of your business needs more buyers in the next 30-60 days. This includes a strategy review.
We revise or create a new online marketing strategy to deploy with a specific outcome that can be measured against the intended results.
Deployment. We put your marketing innovation to work for you so that we can determine what needs to be enhanced. All initial marketing efforts will need close monitoring and revisions in order to get the best possible results. We never “set it and forget it”.
No Guru Promises Here
We take a holistic approach to understanding your business.
We would never pretend to be able to know your buyers like you do. However, we do have systems and structures that can be customized and implemented for a greater return on your marketing efforts.
Principles to Innovate Your Marketing:
Offline to Online Integration is Essential
Knowing how your business works in the real world is often overlooked. This is where we determine how your physical processes integrate with turning people into your next buyer using the online tools available to us.
No Template Approach
Templates work great in many situations except when you need to turn your content into your next buyer.
Even though you may sell a common product or provide a competitive service, your buyer is unique. We need to respect this by approaching them as a unique person or a business who wants to do business with someone who understands their situation.
Don’t Reinvent the Wheel
When creating an effective digital marketing strategy, you don’t need to recreate the wheel. This means that your website doesn’t need to be redesigned. You don’t need to spend 6 months researching and "strategizing" before testing your next digital campaign.
But you can use proven methods and strategies that are targeted toward attracting your next buyer faster than traditional media can.
Clients We Serve
Each client we serve has specific goals for their marketing efforts.
It is exciting to be able to assemble the right content that will turn the next person interacting with your content into your next buyer.
We select our clients very carefully because your success is also our success. We want to work with clients we believe in, whose mission is to serve their clients with the highest integrity and professionalism.
Not everyone needs a content marketing or SEO strategy to improve their business results.
We have served clients across a variety of industries which include:
Two Reasons Why You Don't Innovate Your Marketing Results
Congratulations on getting to this point with us.
We know that you likely have one of two dilemmas:
You are a seasoned business leader with great knowledge of your business, products and services. You know how best to market your business, but you are short on time resources to boost your marketing efforts. We can help you implement a great online marketing program while you are working in other areas of your business.
You have taken many of the $2,000 marketing classes sold by the gurus. It made sense at the time. It seemed easy enough to produce a website.
But nobody came and purchased like the guru said would happen. You wondered what went wrong.
This led you to try 37 other strategies to market your business with little results.
You now need a real, go-forward solution that will bring you more buyers. We can help you identify and implement a few effective custom strategies based on where you need to get to next.
You must have questions about how we can help you improve your digital marketing strategy so you can create more buyers sooner rather than later. Your next step is to talk with Shane.
Claim Your Marketing Upgraded Strategy Session with Shane
When you claim this complimentary offer, you will meet one-on-one with Shane where he will work with you to:
There is no obligation to book your business review with Shane. Enter your information below to get connected with Shane.