Attention all Business Owners and Business Leaders:
Right now your customers and/or clients are looking for one product or solution to solve a pressing problem that they are struggling with. They would pay handsomely if you could provide that product to them immediately.
I strongly suggest that you spend one hour this week contacting your best clients or customers to see what they are looking for that perhaps you have not yet provided to them. This one hour investment of time may pay you back up to 100 times the reward depending on how you use the feedback.
Business owners I work with are always searching to elevate their products and services in the eyes of their customers and clients. Business leaders are looking for ways to stand out in their organization as innovators and top producers.
Gary Hamel, in his book Leading The Revolution, suggests that we need to look at the things customers and clients would never say about your products or industry for clues. Gary asks:
What are the 10 things you would never hear a customer say about our company or industry?
What is the one thing your customers & clients are looking for over everything else?
How can you solve this need with your current products?
(Think repositioning, retitling, repackaging, reselling)
What innovative products or services can you create that provides greater value & service than what you currently offer?
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