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One Product Innovation
Attention all Business Owners and Business Leaders:
Right now your customers and/or clients are looking for one product or solution to solve a pressing problem that they are struggling with. They would pay handsomely if you could provide that product to them immediately.
Often times, we assume we know what our current customer or client base needs. When was the last time you surveyed the top 10% of your customers to find out the answer to this question?
I strongly suggest that you spend one hour this week contacting your best clients or customers to see what they are looking for that perhaps you have not yet provided to them. This one hour investment of time may pay you back up to 100 times the reward depending on how you use the feedback.
Business owners I work with are always searching to elevate their products and services in the eyes of their customers and clients. Business leaders are looking for ways to stand out in their organization as innovators and top producers.
Gary Hamel, in his book Leading The Revolution, suggests that we need to look at the things customers and clients would never say about your products or industry for clues. Gary asks:
What are the 10 things you would never hear a customer say about our company or industry?
What is the one thing your customers & clients are looking for over everything else?
How can you solve this need with your current products?
(Think repositioning, retitling, repackaging, reselling)
What innovative products or services can you create that provides greater value & service than what you currently offer?
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About the Author Shane Fielder
I am a grower of human capability and a business builder. The best part of my life is helping people become stronger and develop their skills, talents and character in order to lead powerful lives. I have had the great privilege to study under some of the greatest minds of business, leadership, health and fitness along with the most talented Martial Arts instructors. My passion is helping people to become even more powerful in life than they already are.
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